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Are you looking for brilliant ideas for your About Us page? I've done the extra work for you, carefully reviewing over 100 About Us pages in the B2B sector. These pages span a variety of industries, from software to consulting services.
We picked the top 20. These examples will serve as a valuable resource for your own About Us page, providing inspiration and best practices.
But before I begin reviewing them, I will discuss what an About US page is, its importance, and tips for writing one.
What is About US Page?
An about page is a crucial part of a website that provides important information about a brand or business. It communicates the services or products offered, shares the story behind the products or services, and elaborates on the brand's mission and values.
Use it to introduce your team members, showing their expertise and photos.
This page plays a vital role in building trust with clients by demonstrating that the business they are visiting is legitimate and can provide reliable services, information, or products. According to some studies, clients buy from a business they trust.
Why is an About US Page so Important?
An About Us page is crucial because it helps build trust with website visitors. It provides relevant information about the business, the story behind its formation, and its values. This personal connection turns visitors into customers.
Also, an About Us page is mandatory in order to rank on search engines, as it identifies your business as legitimate and encourages visitors to engage further with the website.
A well-crafted About Us page with a nice design differentiates a business from its competitors and establishes credibility, which is vital in today's digital era.
Dos and Donts of Including in About US Page
When creating your About Us page, remember the Dos and don'ts. Do share your brand story in a way that helps clients connect with it. Explain how your products or services will solve their problems.
Show off your team's expertise and include their images to personalize your brand.
State your company's goals clearly. Be yourself and have fun with it. It should not be salesy; this is not a service or product page where you will sell to them.
The About Us page is a chance for your clients to get to know the real you. Keep it engaging and friendly, and let your passion shine through, just like these 20 About pages we will review.
To see more of our examples, check out our Landing Page Design Swipe File here! We upload the best examples of landing page designs every week. Subscribe to our list and we will send you updates.
1. Worksome - Hire And Manage Your External Workforce
Number 1 on our list is Worksome. Worksome's About Us page impressed me with its great design and clear mission statement at the beginning.
It very well explains the problems the company solves for their target audience and provides a brief history of the company.
Worksome has used a large image of its team members, which adds a personal touch. I found the page engaging and informative, giving me a good understanding of Worksome's values and offerings.
( Banner image : Check out our Swipe file of the landing page design that includes About us Page design)
2. Ghost.org - The Open Source Publishing Platform
( http://ghost.org )
Ghost has done a great job with its About US page. This is a non-profit organization, and it has put a clear mission statement at the beginning of the page.
Ghost effectively communicates the problems it solves for its target audience, and I found its brief company history interesting and informative.
Another thing I liked about the page is how the organization use large images of their team members and their roles; it feels like you're getting to know the people behind the company. Plus, their transparency with data and use of various media like words, images, graphs, and figures further adds to the appeal of the About Us page. Great job.
3. Experience Welcome - Built for The Modern Marketer
( https://www.experiencewelcome.com/about )
Experienced Welcome is one of the few companies with less copy on its About US page. Most of its information is in videos and imagery; the rest is in text.
Although there is less text, the emphasis on visuals effectively communicates their mission and services. Using videos and imagery creates an engaging and visually appealing experience for visitors, showcasing their commitment to their service.
Also, Experience Welcome effectively uses large images of their team members to let you know the people behind the company.
4. Click Up : all in one project management platform
Another Company that has done a great job with its About US page is Click UP, I was really impressed by it. The company clearly communicates its mission of centralizing work tools, making it easy to understand their purpose.
I especially liked the video they included, which you can watch and learn more about the company. Their About US page also presents a well-presented milestone graph that shows their journey from 2017 to the present.
This helped me get a sense of their growth and achievements.
5. Gusto - We’re making work meaningful for everyone, everywhere.
Gusto has a simple company overview. Its information about what it offers is written in large letters to emphasize its purpose. I love that the company clearly explains its mission and is direct, with no fluffy content like some companies do with their About US pages.
It has a large image of their team and provides links to their contacts and other resources, such as press releases, etc.
6. Nordic Web Team
( https://nordicwebteam.com/about-us )
Nordic Web Team introduced its services at the beginning of its About US job and gave a brief history, such as when it started, what it has been doing, and where it is now.
Nordic Web Team has also presented their solutions in various sections that are well presented and have links that one can visit to read more about them. I also love the images that they have used with their texts to explain their services further.
7. Sales Force - Bringing people together changes everything.
( www.salesforce.com/ap/company/our-story )
Salesforce has taken the unique approach of telling a story about their business. They began by explaining their goal of bringing people together with their technology of CRM or customer relation manager, which is Salesforce.
There is a section where they have given a brief history of Salesforce, including its beginnings in 1999, its founders, and its current state.
This builds a good connection with your clients who visit your About US page since they will learn why you formed the business in the first place.
The About US page has beautiful images that draw visitors in and make them want to read it. It also has several videos that provide more information about the company and its products.
8. Globy - This is a global platform for businesses that engage in foreign trade.
( https://globy.com/about-us )
Globy has a simple About US page that explains the main benefits of its tools. These are for companies that conduct foreign trade. I love that its text is straightforward and clear, and one can follow what it offers.
A colorful image summarises Globy's offerings so that clients can follow along. They have segmented the About US page and explained its 3 tools in great detail, plus gave links so their target clients can visit and learn more.
9. Vaimo - Experience is Everything
( https://www.vaimo.com/about/ )
I love the way Vaimo has introduced its About US page, showing its expertise and experience. Being in digital commerce, Vaimo has explained that it has the requirements to help its clients in various fields, such as manufacturing.
The company has provided a brief history and has a good design. Vaimo has various sections: a purpose section, a section describing the company's mission, and a section explaining its vision.
10. Shapemaker
( https://www.shapemaker.io/about-us )
Shapemaker's About US page takes a modern approach, incorporating bright colors, shapes, high-quality images, and other elements. I love how they began by defining their mission of improving telecommunication infrastructure and their goal.
After scrolling further down the page, you will find information about the challenges that they solve for their target clients, who are engineers. They have introduced their team members with their roles and images, making it easy to get to know the people behind the SAAS company.
11. Mailchimp
( https://mailchimp.com/about/ )
Mailchimp's About Us page is impressive. It clearly introduces who they are and their expertise. This builds trust and confidence with their target market. They also share a captivating founder's story,
Mailchimp has included a corporate citizenship section, which shows its commitment to social responsibility.
The page also provides more links for those who want to visit and learn more about the company.
12. Happeo
( https://www.happeo.com/about )
This is one of the few companies that has a well-organized About US page. It also has a great design and has incorporated various elements to enrich it. In its introduction, Happeo explains who it is, when it was founded, and where its team is located.
There is also a video explaining more about the company, and they provided a story further explaining what they do. They are also transparent with their data, which increases trust among their target clients.
13. Supermetrics
( https://supermetrics.com/about )
Headquartered in Helsinki, Finland, this SAAS company began its About US page with an introduction to its mission of simplifying business data analysis.
Immediately after its introduction, Supermetrics told a compelling story about how it started with its founder, Mikael. It used elements such as graphs and images to tell the company story.
The company also gave data on its weekly users, queries that it runs per week, and the number of employers it has employed, just to name a few. Supermetrics has also listed its awards, which increases trust among its target clients.
14. Leadfeeder
( www.leadfeeder.com/company/ )
Leadfeeder's About US page takes a straightforward approach. It starts to explain the problems it solves for its clients, such as missing opportunities to identify leads that convert.
This is a B2B company that is based in Finland but has offices in other countries like Sweden and the Netherlands. I love the design of the About US page, which has easy-to-follow segments.
It also provides a good story of how it started, which helps its target clients connect with the business. Leadfeeder has also included a map and addresses of its locations, increasing the business's legitimacy.
15. Miradore
( www.miradore.com/about-us/ )
Miradore, a Finnish-based company, is also a good inspiration for those struggling to write an About US page for their company.
Miradore's About US page welcomes you with an introduction to its solutions. It also gives a brief history of where they are today.
It has well-defined sections with information about the company, its products, and its mission, as well as call-to-action buttons that one can visit to learn more about the company.
16. Float
( www.gofloat.io/en/about-us )
This is another SAAS company with a great About US page. Its mission of funding businesses is clearly stated in large text on the page. Reading the page will reveal why Float provides funding.
It has discussed the problems SaaS companies face when trying to get funding for their projects, and that's why it is in operation to solve all these problems.
The company's About US page has a team with their roles and images, and this helps its clients connect with the company.
17. Digip
( https://www.digip.com/our-story )
On Digip, Visitors are greeted by large letters that show the company's experience in offering trademark protection. This will capture the attention of its target clients and urge them to convert.
When you scroll down the page, you will see Digip has done a good job explaining the importance of trademark protection and why a company should seek its services.
They have used elements such as graphics to explain their services further and listed their team and the roles they play in the company.
18. Tengai
Tengai's About Us page is powerful. It leads with its mission and even includes a call-to-action button right at the start, which is great for sparking engagement.
The design of the About US page is captivating, and the clear, easy-to-understand copy effectively communicates the power of AI in candidate screening.
What's cool is the video they've included, which provides an even deeper insight into their operations. I am impressed with Tengai for nailing it with their About US page, which shows how AI has revolutionized the candidate screening process.
19. SupTask
SupTask's About Us page will immediately grab your attention with its big and colorful image. It reflects the company's focus on improving collaboration in companies.
This impactful introduction sets the tone for a user-friendly and effective platform.
They have clearly outlined their mission and even included a call to action for visitors to convert. This effectively shows SupTask's commitment to enhancing business operations through its user-centered software.
20. Pembio
Pembio's About Us page is easy to follow, and simple, but effective. It introduces its mission and the problems it solves for its users.
The page also presents the values it operates by, along with a compelling story that allows you to connect with the brand.
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