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Introduction: In the fast-paced world of B2B marketing, staying informed and inspired is crucial for success. Fortunately, there is a wealth of knowledge available through podcasts. We have compiled a list of the top 10 B2B marketing podcasts that offer valuable insights, interviews with experts, and discussions on industry trends. Whether you're seeking strategies, tactics, or inspiration, these podcasts have got you covered.
1. B2B Growth by Sweet Fish Media
With a diverse range of topics, "B2B Growth" is a go-to podcast for marketers. Hosted by Sweet Fish Media, this show features engaging conversations with industry experts, covering strategies, tactics, and emerging trends. The podcast's popularity stems from its ability to provide actionable insights that help businesses drive growth.
2.Marketing Over Coffee by John J. Wall
"Marketing Over Coffee" is a podcast that combines marketing and technology in an engaging format. Hosted by John J. Wall and Christopher S. Penn, this show offers discussions on current marketing trends, interviews with thought leaders, and practical tips that marketers can implement right away. The podcast's popularity lies in its ability to deliver valuable content in a casual, and conversational manner.
3. The Marketing Book Podcast by Douglas Burdett
If you are a marketer and also a bookworm, "The Marketing Book Podcast" is a must-listen. Hosted by Douglas Burdett, this podcast features author interviews and book reviews on various marketing topics. The show's popularity stems from its unique format, allowing listeners to gain insights from thought-provoking marketing literature.
4. The B2B Revenue Leadership Show by Brian Burns
“The B2B Revenue Leadership Show” is a podcast focused on sales and marketing alignment. Hosted by Brian Burns, this show explores strategies for revenue growth, demand generation, and effective leadership in B2B organizations. The podcast's popularity lies in its practical advice and interviews with top sales and marketing leaders.
5. Master of Scale by Reid Hoffman
“Master of Scale” is my all-time personal favorite podcast. Hosted by renowned entrepreneur and LinkedIn co-founder Reid Hoffman, the podcast features candid conversations with successful founders and business leaders who have scaled their companies to remarkable heights.
Although this podcast is not exclusively for B2B marketers, there are many cases of B2Bb2b growth and marketing for you to gain insights.
6. Lenny’s Podcast by Lenny Rachitsky
“Lenny’s Podcast” (and his newsletter) is what I immerse emerge myself in every week. Lenny interviews world-class product leaders and growth experts to uncover strategies, offer a lookthe behind-the-scenes, and provide advice tothat will help you build, launch and grow your own product.
In his podcast, you can find many episodes about B2Bb2b growth and marketing. A few of my favorite episodes are:
🎧Building high-performing teams with Melissa Tan
7. Demand Gen Chat by Demand Gen Report
Demand generation has been discussed a lot in the past few years among B2B marketers. And “Demand Gen Chat” is a podcast that explores demand generation strategies and tactics for B2B marketers. Hosted by Tara Robertson of Chili Piper , this show features interviews with industry experts, covering topics such as lead generation, content marketing, and marketing technology.
My favorite episodes from Demand Gen Chat :
🎧How LinkedIn's Marketing Team Uses LinkedIn
🎧What you need to know before starting ABM
8. Confessions of a B2B Marketer by Tom Hunt
Why is this podcast popular? Why It's Popular? "Confessions of a B2B Marketer" features interviews with top marketing professionals who have achieved remarkable success in the B2B space. The podcast delves into their experiences, strategies, and tactics, offering a treasure trove of insights for marketers at all levels. The podcast goes beyond theoretical concepts by sharing real-world stories of B2B marketers. Listeners get an inside look at the challenges faced, the solutions implemented, and the results achieved. These stories serve as a source of inspiration and motivation for marketers looking to overcome obstacles in their own careers.
9. Everyone Hates Marketers by Louis Grenier
“Everyone Hates Marketers” podcast (ouch with the name! 😅), hosted by Louis Grenier, reached 1M+ downloads organically. It’s in my go-to podcasts to check every week. In this podcast, Louis interviews a number of marketing gurus like Seth Godin, Joanna Wiebe, and Mark Ritson.
10. Marketing School by Eric Siu & Neil Patel
“Marketing School” is my all-time favorite, although this podcast is not exclusively for B2Bb2b marketing. It’s about everything online marketing and digital marketing. On the podcast, Eric Sui and Neil Patel share with you TONS of good tips, hacks and strategies for various niches. Whether you’re an entrepreneur or a marketer of a Fortune 500 company, you will always learn something from this podcast. With over 75 million downloads and 2400 episodes, this podcast is surely one of the most popular podcasts for marketers and it is popular for good reasons!
Conclusion
These top 10 B2B marketing podcasts offer a wealth of knowledge and inspiration for marketers seeking to stay ahead in the dynamic world of B2B marketing. Whether you're interested in strategy, tactics, leadership, or cutting-edge trends, these podcasts provide valuable insights and expert interviews to fuel your marketing efforts. Tune in to these shows to gain actionable advice and stay up-to-date with the latest trends in B2B marketing. Happy listening!
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